Current location:Culture Curves news portal > travel
Country Fairs Become New Attractions for Young City Dwellers
Culture Curves news portal2024-05-21 17:55:15【travel】1People have gathered around
IntroductionContact Us HomeNewsHighlightACWF NewsSocietyWom
- Home
- News
- People
- In-depth
- ACWF
Country Fairs Become New Attractions for Young City Dwellers
January 19, 2023People enjoy snacks at a fair in Jizhou District of north China's Tianjin, Jan. 12, 2023. [Xinhua/Li Ran] |
JINAN, Jan. 18 (Xinhua) — Steamed buns, fresh oysters and scallops. Li Chuyun filled the trunk of his car with loads of delicacies after a busy day of shopping at a country fair in east China's Shandong Province.
Located on the outskirt of the coastal city of Rushan, the Haiyangsuo Fair boasts a history of hundreds of years. About every five days, a dazzling array of seafood, agricultural products, clothes, and daily necessities line up along both sides of the road for over 2 km, attracting thousands of people from local villages and beyond.
Li was one of many young urbanites who made special trips to the gathering. As the Spring Festival approaches, the fair is getting even more bustling with excited holiday shoppers.
Such a festive mood is now hard to find in cities. "When I was a kid, I often went to the fair with my parents, but rarely did so after I grew up," said the 21-year-old college student.
Recently, however, a "country fair boom" has emerged among China's Generation Z. On popular platforms such as Douyin and Xiaohongshu, photos and vlogs of country fairs flourish. Some shared an open-air dining experience, while many others focused on the commodities of authentic local colors.
Many traditional foods and ordinary vendors suddenly won unexpected fame after being featured by social media influencers. Swiping on their phones while drooling with envy, netizens swarmed into the comment sections, asking for addresses and prices or simply expressing how much they wanted to be there.
Yang Chenlu, a 19-year-old who grew up in Dongying, Shandong, felt homesick for the first time after she attended college in northern China last year.
After returning home for winter vacation, Yang went to a local fair and instantly fell in love with it. "The familiar aroma of snacks, street cries, and small talk among neighbors constitute the happiness of hometown!" She wrote on her social media page.
Young people tend to fancy new things. But in recent years, a zeal for traditional cultural treasures, such as Han Chinese clothing, has become the new chic, further amplified by social media.
Similarly, in the case of country fairs, the combined charm of home, memories, and delicious food easily resonates among the young.
"Traditional fairs stand as storages of time-honored local customs, dialects, specialty products, and lifestyles, said Sun Jiashan, an associate researcher of the Chinese National Academy of Arts.
Local governments across China have also contributed to the rising popularity of country fairs, introducing a slew of policies to restore consumption and develop fair tourism.
For example, the provincial government of Shandong has launched the "Yellow River Fair" and aims to build it into a famous cultural brand.
The fair will be held once every season in multiple cities, with the inaugural one already kicked off. Coupons have been distributed to attract consumers, and livestreaming e-commerce has further promoted the event.
Sun said that the "country fair boom" highlights the new vitality of the Chinese economy and society and reflects the younger generation's growing interest in their own culture.
"The young Chinese are taking the lead in passing on traditional culture and sharing the stories of China with more people in the world," he added.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
- 2023 Women Science and Technology Innovation Pioneer...
Photos
- People Enjoy Blooming Tulips in Jinan, East...
- Flowers Bloom Across China in Spring
Special Coverage
Address of this article:http://serbiaandmontenegro.adventistmissionjapan.org/content-05a899970.html
Very good!(92)
Related articles
- Independent UN experts urge Yemen’s Houthis to free detained Baha'i followers
- Susan Hall mounts last
- China's new quality agricultural productive forces to be fully developed: report
- Trump could avoid trial this year on 2020 election charges. Is the hush money case a worthy proxy?
- What's next for Iran after death of its president in crash?
- Defending Cup champion Vegas goes with Thompson in net for Game 1 in Dallas; Stone scores in return
- MLB players' union asks court to confirm arbitration decision against Bad Bunny firm
- Tensions between Beijing, Washington biggest worry for US companies in China
- Cruise worker 'murders newborn son on board ship': Shocked co
- The Crown: Fact or Fiction
Popular articles
Recommended
Young Boys seals 6th Swiss soccer league title in 7 years after rallying from firing coach Wicky
Confucius Institute library opens doors to Chinese culture for Tanzanian students
Denver Broncos introduce new uniforms for first time since 1997
Australia and Papua New Guinea leaders trek toward WWII South Pacific battleground
Baby Reindeer's real
Vista Outdoor, Salesforce rise; Tesla, Cardinal Health fall, Monday, 4/22/2024
Phillies put hot
Gorman snaps slump with walk
Links
- Indianapolis official La Keisha Jackson to fill role of late state Sen. Jean Breaux
- Ruud advances to Barcelona semis after beating Arnaldi in straight sets
- The 20 best shows to watch On Demand this weekend
- France asks retailers to alert customers to cases of 'shrinkflation'
- Emiliano Martinez is shown TWO yellow cards but little
- Indianapolis official La Keisha Jackson to fill role of late state Sen. Jean Breaux
- BP defeated thousands of suits by sick Gulf spill cleanup workers. But not one by a boat captain
- Texas spring signals time for Ewers to slow down and enjoy football in 2024 before NFL draft
- Rita Ora flashes some cleavage in a scoop
- Republican Wisconsin Senate candidate says he doesn't oppose elderly people voting